Casey Reid — Product Design

B2b Marketplace

B2b Marketplace project preview
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Background

My Approach

Discovery

Conducted collaborative workshops with product and engineering, resulting in validated insights and team alignment.

Exploration

Starting with wireframes, I refined through critique cycles and stakeholder review.

Outcomes

25% increase in daily active users. Since shipping, we've measured 2.1x improvement in engagement.

B2b Marketplace

Shipping quality design requires collaboration and iteration. Recent work has shown me why . The implications matter for teams and organizations.

Key Takeaway

Whether you're building a new feature, this approach applies.